AI for Marketing
Updated: Jul 20
Without giving up our unique ability to create as humans we can use AI for marketing to streamline workflows, improve collaboration and share our idea. I don’t suggest using AI to do our jobs for us but use it as a tool, much the same as using graphic design software like Illustrator or Photoshop.
Here are some ways marketing teams can leverage AI to get their work done.
Automating Repetitive Tasks – One benefit of AI is automation. We can automate image resizing, text editing, and social media scheduling using tools such as Deep Art Effects and Sprout Social. These tasks are time-consuming and with AI they can be done fast and with accuracy.
Generating concept visuals – AI can help us to sketch and put concepts together using tools like Midjourney, DALL-E, and Stable Diffusion to put new ideas on paper. We can share a general idea of a final asset without spending too much time on mockups.
Enhancing content quality – AI can also help marketers enhance the quality of their content. AI-powered tools like Grammarly and Hemingway can analyze text and suggest improvements in grammar, sentence structure and readability. They can also help marketers avoid plagiarism by checking content against a database of existing content.
Improving Collaboration – In the beginning, finding ways to collaborate with remote teams was challenging. We now have access to centralized platforms for teams to work on projects. AI-powered collaboration tools such as Slack, Trello and Asana can be used to streamline communication, track progress and share files.
Personalizing Content – Personalization is becoming increasingly important in marketing. AI tools such as Dynamic Yield and Adobe Target can analyze data and provide personalized content recommendations based on the user’s behavior, preferences and past interactions with the brand.
As AI continues to evolve, marketing teams that embrace it will be better positioned to succeed in this ever-changing digital landscape.