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Reimagining Your Brand – Strategies for Successfully Rebranding
Rebranding presents an exciting opportunity to breathe new life into your brand.
Jennifer Reedie
Apr 30, 20243 min read
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Defining Your Company's Brand Archetype
Your company's brand archetype is like its DNA providing a framework that shapes your brand's personality.
Jennifer Reedie
Nov 2, 20234 min read
70 views
2 comments


Crafting Success – The Crucial Role of a Fractional Creative Director
Crafting Success – The Crucial Role of a Fractional Creative Director
Jennifer Reedie
Sep 20, 20232 min read
31 views
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Why Brand Voice Matters: Building Trust, Loyalty, and Long-Term Growth
Why Brand Voice Matters.
Jennifer Reedie
Aug 31, 20232 min read
21 views
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Unlocking Gestalt Principles in Logo Design
Gestalt principles in logo design, through the principles of similarity, proximity, closure, and continuity, a logo that gets attention
Jennifer Reedie
Jul 20, 20232 min read
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The Power of Brand Perception. Measure and Master It!
The Power of Brand Perception.
Jennifer Reedie
Jul 5, 20232 min read
23 views
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The Power of Storytelling
All companies have a story to tell, it's the discovery of that story that can be difficult for brands to define on their own.
Jennifer Reedie
May 9, 20231 min read
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