Jennifer Reedie

Fractional
Creative Director

"Great brands don't just sell products; they share stories that inspire connection, foster trust, and promise an experience."

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Fractional Creative Direction

I have over 2 decades of experience in advertising, marketing, and design. "Brand& Creative Consulting" is born from my passion for building brands that connect with customers. I’ll help you discover and tell your unique story, develop a cohesive brand strategy that aligns with your vision and values, and create marketing campaigns that connect your brand to your customers across integrated communications.

My Story

Why me?

I'll lead you through a discovery process to determine exactly what you need, assemble a talented team to create brand assets and deliver campaigns that accelerate business growth. I’m not only a consultant; I’m a partner in your success.

"Choosing a Creative Director is a critical decision that can impact the success of your brand."

Reasons to work with me.

You want to accelerate marketing effectiveness with a creative vision and drive a consistent visual experience with an engaging message that resonates with customers.

You want to discover the unique story that connects you to your customers, building brand awareness, a compelling offer, and a loyal following.

You want to gain brand recognition with a powerful visual identity that transforms your business into a brand that conveys your company values and unique selling proposition.

Common challenges

I help solve for marketing teams

Communication with internal departments is disconnected and they don't see the true value of marketing.
You need a creative leader to inspire and guide your in-house creative team to deliver great work.
You lack quality control and consistency in your marketing communications without the proper creative standards and approval process.
Your sales team wants dynamic presentation tools and videos but you don’t have the in-house marketing resources to do it.
Your brand doesn't have a creative vision or unique position in the market and looks similar to the competition.

My Process

Discovery

Identify client objectives

and business goals. Conduct market research to gather insights and identify trends.

Strategy

Develop a creative strategy that aligns with client objectives and centers around a core idea executed across integrated channels.

Design

Lead the development of visual and written content that captures the brand’s essence and engages customers.

Delivery

Oversee production and execution of marketing assets or brand guidelines.

Ensure a successful handoff to partners and vendors.

Equally adept as a business leader and a creative force, Jennifer is an original thinker with a natural talent for wearing both strategic and creative hats with seeming ease. A welcome rarity in the creative world and absolutely a contributing factor to the award-winning work produced for our bank client. I fully enjoyed working with her and look forward to doing so again.

Richard Fofana – EVP Strategy, UM WW