ThetaCircle Brand Design
Moodboard, Brand Guides
ThetaCircle is a new wellness meditation practice that equips their clients with tools to manage stress by accessing the theta brain wave through mediation. They offer wellness workshops, group and individual meditation sessions, and retreats to redirect energy and improve overall wellness.
ThetaCircle needed to kick off the business with an impactful brand identity that helped to shape their story. We focused on a key insight that todays fast paced corporate world leaves people with chronic stress that needs to be managed before burnout. The use of color makes an impact and has a deep connection to our emotions. This color palette evokes feelings of spirituality, good health, growth and trust, we use these colors alone and in combination with calming gradients. The typography is both whimsical and serene. The logo is pure simplicity.