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Salt & Honey Brand Design, Digital Content, Video

Client:

Salt & Honey

Description:

Brand Design, Digital Content, Video & Jewelry Design

The launch of a jewelry brand that blends the beauty of the natural world with exceptional handcrafted jewelry requires a relevant name and logo that captures the attention of its audience. Jewelry design collections that are inspired by the ocean (shells, sand dollars, fish) and the hive (bees, flowers, honeycomb) with a fresh, modern artistic style. Capture the essence of nature and convey it through jewelry that appeals to a youthful demographic, and deliver a high standard of modern artisanal craftsmanship.

A brand inspired by the beauty of nature, with high-quality, handcrafted jewelry for a youthful, nature-loving audience. A collection inspired by the ocean’s shells, sand dollars and fish with the hive’s buzz of bees, honeycomb and flowers.

From logo to jewelry designs, the brand’s minimalist, nature-inspired aesthetic shines through. I created a logo with soft curves, blending the symbols of a star, bee and an ocean wave, keeping it simple yet evocative. A neutral color palette of gold and black to convey quality and elegance.

My AI driven jewelry design concepts blend polished metals, pearls, diamonds and gems with hexagonal patterns of honey comb, bees, flowers, sand dollars and fish inspired pieces.

With Midjourney (AI) I created moodboards, and target demographic models to display the brands contemporary artistry with timeless natural beauty.

Created with Midjourney V6.1, Photoshop and Illustrator

Brand& Creative Consulting 2023

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