NutraSnaks Multi-Product Package Design

Package Design System, Visual Identity, Colour, Pattern & Icon Strategy, Expansion Strategy

NutraSnaks, a brand under Infin8 Brands, needed a scalable visual package design system to support their product expansion while maintaining brand consistency. I provided creative direction to their internal design team, guiding them through the development of a modular design approach that could adapt to multiple product categories.

Brand Expansion Strategy
Working with NutraSnaks, I developed a strategic approach to scale their packaging visual identity for a growing multi-product line of 36 products, ensuring each sub-category maintained its own distinct visual identity while remaining cohesive with the overall brand. This involved redesigning packages to better highlight the product range's variety while ensuring visual consistency across the entire portfolio.

Modular Design System
I created a modular packaging design framework that could easily adapt to different product types and flavors. The system features a consistent base design with strategic variations in color, pattern, icons, and flavor-specific details. This approach allows for quick adaptation to new product launches.

Color & Pattern Strategy
Introducing accent colors to provide visual interest and highlight specific product lines. Each sub-category (nuts, seeds, mixes, dried) received its own distinct color treatment, with variations that evoke specific flavors. I also refined the brand's pattern system for application across packaging, website, and marketing materials, reinforcing brand recognition across all touchpoints.

Iconography & Product Windows
I evaluated and refined the product window designs to create distinct yet cohesive representations for different product categories. This approach aids in quick product identification while maintaining visual consistency across the entire product line.

Brand Strategy Development
I led comprehensive brand strategy sessions with NutraSnaks to define their core identity elements and establish a cohesive brand framework. This work created a strong foundation for all visual design decisions and established clear guidelines for how the brand should communicate with its audience.