Mohchic Brand Messaging, AI Fashion Imagery

Brand Messaging, AI Imagery

To launch Mohchic, an Italian luxury fashion brand, I crafted a comprehensive strategy that emphasized its mission of merging uncompromising quality with exceptional value for the modern woman.

I developed Mohchic's mission statement, highlighting their dedication to redefining luxury for the millennial woman and positioning the brand as a leader in bringing back luxury and quality over fast fashion. Leveraging Midjourney, I created AI-driven, on-model imagery showcasing their collection in dynamic, day-in-the-life settings that resonated with aspirational lifestyles.

I led the content and design of their pitch deck, writing a compelling narrative that communicated their value proposition, “Absolute luxury at incredible prices,” while positioning Mohchic within Italy’s esteemed luxury fashion landscape. This blend of impactful visuals and strategic storytelling was designed to captivate consumers and impress investors, establishing Mohchic as a luxury fashion newcomer ready to make its mark globally.