Big Bola Casinos

Digital Billboard

AI Visionaries and Mia Films, a production company based in Mexico and Latin America approached me to join their pitch on the Big Bola Casinos business.

I delivered this digital billboard style ad to showcase my creative approach and give the team a sense of both concept and execution quality. The campaign direction is based on "BIG" iconic landmarks in key cities in Mexico. This concept features the Angel of Independence statue tossing large dice, symbolic of the “BIG” campaign idea and a playful celebration of luck, energy, and national pride.

The headline, “Prepare to have fun big time.” captures the spirit of excitement and sets the tone for a bold, memorable visual campaign.