Urban Collection Branding

Brand Guides, Archetype, Values, Tone of Voice, Photography Style, Tagline

Urban Collection is a startup that makes adjustable drawer organizers, providing innovative solutions to common drawer space challenges. With a story to tell and a product to launch we developed a brand style guide. The guide is used to communicate Urban Collection's unique style with agency partners and vendors.

The brand style guide defines brand elements and how they should be applied across marketing material. It communicates consistent visuals with a focus on photography and messaging to appeal to Urban Collection's target audience. A new tag line was developed to clearly represent the product's unique selling proposition, simply put "Adjust, Organize, Accessorize".