Pixel Tours Brand Strategy & Design
Brand Strategy & Brand Design
Pixel Tours is a technology company passionate about pursuing innovation, using new technologies to digitally transform business with VR, mobile and platform applications. They needed to establish their visual brand identity as a leader in the tech space by articulating what they stand for as a brand through their values, visual identity and brand voice.
Through a series of brand strategy sessions, I developed a set of brand values that resonated with the founders, employees and their customers. By defining their brand values they developed a roadmap to guide the company through important decisions. Through colour, typography and design elements they established brand recognition that resonated with their target audience.